How to Draw People to Your Blog

Sunday, August 11, 2013

The other day I was reading this lovely article, and it got me thinking realizing that when it all comes down to it, if you're not passionate about what you're writing about - it doesn't draw me in; I'm not engaged; there is no connection.
Think about it - for those of you who blog, when you initially started - nine times out of ten you thought, "Oh, I want to blog like _____." (I know I'm not the only girl in the class that just raised her hand).  Inevitably, we've made our first blogging mistake at the very beginning.  Blogging, because of the outcomes we see with another blogger.  Blogging, because of how popular said blogger is.  Blogging, because said blogger makes a full time income from her blog.

And so we start this lovely blog, and spend a ton of money creating content for this blog (whether we're crafting, cooking, baking, styling - etc.).  And here is the real plunker -


Where are all the comments?  Why isn't anyone following me?  Why am I not featured? Why aren't corporations sending me free products yet?

Any while many, many factors play into having a successful blog (layout, design, photos, writing style, marketing, branding - just to name a few).  It all comes down to the heart of it all. 


Like those people, who wear their heart on their sleeves - readers can definitely tell if you're truly passionate about the content you're putting out there and if you're not.  And while you may have amazing photos and great tutorials; if you're just going through the motions (for whatever reasons  you may have) your "quality readers" will be lost.  Those comments that are truly engaging and will be long gone.

When you're passionate about your writing, it will show through and be infectious to others.  Even if they have no connection to bloggers who talk about graduate schooling, mommy crafts, outfit posts and the list goes on;  because YOU love what you write about and are passionate about it, people will be automatically be drawn to you.  Why??  Because they want that passion.  They want that fire.  And you, my dear friends, have the ability to PASS IT ON.

Take a moment.  Take some me time.  Go get some coffee and a journal.  For crying out loud, let Dad order some pizza for the kids.  And ponder on what you are passionate about.  All of your passions.  Get it all out there on paper.  And then...


Right now, I'm changing my story too.  What I initally set out to do with this blog will most likely be transitioning in a month or too.  Guess what.  THAT IS A-OK.  It is time to stop following the trends and start creating them.  So on you go!  Get to it, I know I am :)

More Articles on This Series:
Passion: What it is & How to Find It
Finding Your Passion: Your Story
Passionate Intentions
xoxo, Aukele

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  1. I can't wait to see what you have in store! Change is good. Oh yeah and I LOVE THIS. I really struggle with balancing my passions and my want for readers. I mean I'd love to nerd out about dinosaurs everyday but I don't think many people would love to read that. So I balance it all--I still love what I write about, but I still have to keep my readers in mind. This is a good reminder that it's better to have a few readers who share my passions than lots who don't! xx

    Allie /

  2. Aw thanks lady! Yes dinosaurs may not be everyone best friends but I'm sure you could creatively integrate them into "regular" posts using some facts maybe about them and connecting it to something in life. Like maybe... 3 Ways Girls are Like Dinos or 3 Reasons you should love Tyrannosaurus rex! Hehe!! Thanks for the comment love lady!

  3. I love this message because I feel like I am going through a bit of transition for my blog as well. I think your advice is spot on and appreciate you putting it out there. I always think about doing different posts just to add more content to my blog, but really, I should just write about all the things I am passionate about (which is a lot). Thanks for the encouragement! ;)

  4. Sometimes its good to try new things. If you never try, you'll never know what works for you. And some times that passion can develop over time - the more you put in to it. Keep the passionate things going but never shy away from trying something you, it only crutches your possible opportunities!

  5. That's a great idea! I did post a DIY link the other day for an iPhone tripod/kickstand made out f a toy dinosaur. So basically I'm trying to balance myself with what people want to read, because that still matters to me. Thanks so much for responding to my comment; I love when bloggers do that.

  6. Good for you for taking your blog in the direction you feel in your heart is right- so many people are so worried about losing their brand and following trends that they stop writing about what they love. This was a really awesome post!

  7. Thank you Kayli! Yes it was a big step for me to move from my first blog Instant Mommie, and now this. I think I have placed myself in the right community that would welcome this change and support my efforts. Thank you for being a part of it :)

  8. You're damn right girl!! (sorry, language and all. I'm excited.)

    I can't wait to see what have coming! Whatever it is, I know I'll stay a reader because yep, you've got passion! This is kind of my theme both in blogging and in life. In a cliche, it's be yourself. But really--I just want people to freaking love what they love without being ashamed or feeling like their loves aren't good enough!! That's why my blog tagline is: where we celebrate our uniqueness + intelligence. As for life, my mission of sorts is that "by shamelessly being myself, I hope to inspire others to embrace their own quirks." You are spot on here Aukele! xx

    Allie //

  9. P.S. I know I commented twice...I just love this post. SO MUCH. Okay I'm done.

  10. Hey I really appreciate all your comment love, and I'm glad you can relate! Next post is on Sunday (kinda awkward day to post but it'll be some food for thought before the week begins. And then the next post after will either tie in with Monday's weekly wishes or on Tuesday. Have a great weekend friend!

  11. i couldn't agree more! if you don't write what you love, it will show faster than you think it will!


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