Don't Decide on a Blogging Niche

Wednesday, October 30, 2013

If you read articles or e-books on how to have a successful blog, you will hear over and over again that your blog should fulfill a niche.  So you rack your brain on putting a unique twist on a certain subject.  While that my work for some, it doesn’t for most.

Quite frankly, coming up with a niche can be intimidating, especially for novice bloggers.  How can you know what:
  1. Will attract your readers;
  2. You will enjoy writing about;
  3. You will be able to produce consistent content on?
Yes, you may enjoy crafting (or makeup tutorials, recipes, etc.) – but the amount of time and effort it takes to create the craft, write detailed instructions and stage it for “blog worthy” pictures can be very time consuming for your average woman with a day job that sits in rush hour traffic.  Besides, the obvious household duties that needs to be done, when are we supposed to take pictures with the perfect, natural afternoon sunshine? Not that it isn’t doable, but time factors should be considered before deciding on your niche.

Instead of deciding on a niche, why don’t we explore our options to DEFINE IT.  Dibble dabble, if you will, in different types of posts to see what type of content you enjoy creating; what type of content is manageable for you to be consistent in your posting; and what your readers respond to.

While defining, opposed to deciding your niche, you can still keep your blog organized!
Answer these four questions:
  1. What do I love?
  2. What am I good at?
  3. What is my story?
  4. What do I want to do? 

Every one of those answers can be content for your blog for you to explore and define your niche.  After you list all of your items, group them in generalized groups.  
Let’s take a look at my personal blog.  I am a lifestyle blogger, living in Hawaii with a Bachelor’s Degree in Marketing and certification in being a dietary manager and food protection professinoal.  Besides my love for business and entrepreneurship, I enjoy curating random collections like favorite coffee table books; playing with photoshop and posting freebie printables; sharing my awesome recipes; finding new ways to express creativity and humor; and I help take care of my boyfriend’s son who is autistic. 

How do you organize all of that into a blog that flows?  I look at my blog like a magazine.  Certain articles and columns reach different niches in the magazine’s target market.  Those different niches are your different categories. After answering the questions above, I categorize all my answers into the different niches that I enjoy talking about and display them in my sidebar, so that readers can access them easily.  Many of my posts can be in two or more of my general categories and so I can hit different audiences with one post, which may lead to them being interested in another.

Now that you have a few different topics to discuss on your blog (in an organized manner), you can see which posts are received better than others by your readers and also find out which posts you enjoy putting together and the time that goes into them – which leads you to defining and refining your niche as your blog grows!

xoxo, Aukele
keep up with me at:
bloglovin' | twitter | instagram


  1. I really like this take and perspective on defining yourself as a blogger, especially thinking of your blog as a magazine! It's true, not every post is going to resonate with every single reader, and that's okay! As long as you are writing about things you truly enjoy creating content about, the rest will fall into place.

  2. I agree, I started out with a niche and then rapidly changed it. it's goos to explore options!

  3. Thanks Amber. I completely agree. Plus it would be a total downer if you talk about one thing for so long then you get tired of it. If it is a business type of blog - then I'd understand it, but this being a personal blog - flexibility is everything; and I kind of needed to learn that the hard way :(! Lol.

  4. Yes - I love to be able to explore and change things up. It is so important to me to have a blog that has flexibility to grow with you. I had to learn that the hard way, lol.

  5. I love this post - I don't have a niche really on my blog and I tend to blog on what I love and people respond to what resonates with them which is awesome.
    I started out being all about my fitness and weight loss but I'm definitely branching out into more things as I blog more.
    Thanks for sharing this post and showing people it's not all about having a single niche blog - you know what they say variety is the spice of life ;)

  6. The industry I'm in, the wine industry is a niche and that can't be remedied. The whole world doesn't love wine as much as it likes say peanuts. I don't think wine has to be a niche though. There are so many OTHER wonderful facets of wine like growing grapes, to making the wine to storage of wine, to visiting wineries, drinking wine, traveling the world to experience wine all over. Well I'm going to try and break this whole niche thing. Most wine bloggers blog about wine exclusively and I'm more about the big picture and I refer to my blog and wine lifestyle because hey ask anyone, if you really love wine like I do, wine IS a lifestyle.

  7. I love that. There is so much that revolves around such as cheese, crackers or grapes. Chocolate! Pairings with food. This is a great comment and an awesome example of broadening a "niche" and relating your lifestyle around wine. Thanks Kayla!

  8. Absolutely. You couldn't have said it any better.


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